User empathy
Empathy is the cornerstone of any successful design project. This project describes some of the initiatives taken to structurize the approach of making data-informed decisions rooted in user empathy.
The goal was to create a culture of making strategic choices based on deep understanding of the users - across the whole organization.
UX thermomethers
One of the most fun initiatives was building UX thermometers. They showcase the current user satisfaction between our platforms. We update it monthly, engaging the whole organization into this activity.
User comments slide show
A slide deck that aggregates and highlights user comments from a given month to promote user-centered approach across the organization and to inform a variety of decision-makers about occurring user problems. The comments are gathered from several sources like NPS surveys, Customer Service tickets and user testing sessions.
UX newsletter
Monthly newsletters present the latest UX development, familiarize the users with the user-centered process and showcases the metrics that have been used to identify and address a user problem.